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Tik tok ideas for businesses9/24/2023 ![]() The fact that the leader of one of the world's most-used social media platforms is admitting they need to keep up with TikTok, should sell you in itself. Since Instagram's announcement of reels in August 2020, there has been a hint of competition with TikTok- but in Mosseri's recent Twitter video, he confirms this by saying, "There's some really serious competition right now - TikTok is huge". Just recently, Instagram's head Adam Mosseri announced that their app would be taking a more video-focused approach to their platform moving forward. In fact, the platform is so successful that other social media platforms feel threatened by the competition, and are shifting their focus to videos to keep up with TikTok. The first thing to note is that TikTok is not going away anytime soon. If not now, when? That's the question to ask yourself when considering TikTok for business. TikTok is one of the best ways to do this in 2022 because by using a video-focused approach to your brand's social media content, you're able to tell your story in the most relatable and way possible. For business owners, one of the most important things you can have is exposure - the more exposure you have, the better chance you're going to have in retaining customers, getting new ones, and building overall brand awareness. TikTok will give your business access to an audience that other platforms don't have, and by investing time into building your audience and following now, it will no doubt pay off with consistent effort and valuable content. Many companies have found success on TikTok not only because of the creativity and authenticity it offers, but because of the incredible algorithm and exposure it offers. This opens your exposure to an audience wider than you could ever imagine, and TikTok's unique and accurate algorithm makes it likely your business' posts will end up on your ideal client's For You Page. TikTok users are able to use common sounds with another user, duet, stitch or even react to videos through their green screen feature. When you create a video as a brand that sparks conversation, educates, or triggers emotion for users - you're likely to be pleasantly surprised and rewarded by user-generated content and engagement. The great thing about TikTok is that it's not just a social media platform where you can share content with your followers, but it actually allows users to create their own content with the app - which is more of an investment for your brand. Even if you don't create tons of content from the start, we'd encourage you to at least create a TikTok account to reserve your business' username on the platform in case somewhere down the line you choose to begin creating content. You may be thinking, "My business already has enough social media, I don't need to add another account to my list." And while that is a completely valid initial reaction, we would argue that it is still an investment worth making for your brand long-term. It's different from other social media platforms because while Facebook, LinkedIn, and Instagram are primarily focused on sharing images and text, TikTok is all about sharing videos- which opens a whole new level of connection with your target audience. You may have already heard of TikTok as it has been getting a lot of media attention recently, but what does the app really entail? TikTok is a social media app that allows users to create short videos of their own up to 3 minutes long. ![]() How is TikTok Different from Other Social Media Platforms? Here's why you should be using TikTok for your business in 2022. Is the For You Page for your business? Let's get into it. The time is now, and the place to learn why is here. And in 2021, it's new enough to get in early and create content for your brand, but also large enough so that you have an audience right away. In fact, many business owners are now starting to see that they could be missing out on this major marketing opportunity because TikTok is so different from other social media platforms. And while these numbers may sound intimidating or like it's too late to get in - that is certainly not the case, and you're certainly not alone. TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? Since its launch in 2016, TikTok now has over 1 billion users, and the brand estimates the same 1 billion being active per month.
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